LinkedIn Experts Marketing Summit


8 -12 April 2019


And discover step by step how to build, grow and monetise your LinkedIn (even if you are starting from scratch)


Meet our 15 world-class experts who will share their secrets of how to master LinkedIn

Melonie Dodaro

Neal Schaffer

AJ Wilcox

Alexandra Galviz

Jo Saunders




United Kingdom


How to Turn LinkedIn Into Your Top Client and Lead Generator

Influencer Marketing and LinkedIn 

LinkedIn Ads: How to Target Your Ideal Prospect Every Time

How to Become a LinkedIn Influencer

Personal Brand - How to Amplify your Authority Through your LinkedIn Presence

Jillian Bullock

Jon Ferrara

Beth Granger

Michael Mateer

Leanne Isaacson




United Kingdom


How to Boost Your Company Profile Using LinkedIn Pages 

From LinkedIn to your CRM - Managing your Relationships

How to Build an Employee Advocacy Program Using LinkedIn

Social Selling and LinkedIn - If they Reply, They Buy

How to Build a Powerful Network on LinkedIn 

Nathaniel Bibby

Sue Ellson

Anna McAfee

Kylie Chown

Kate Nankivell





New Zealand

How to Use Video to Stand out on LinkedIn

How to Master Content Marketing on LinkedIn

Online to Offline: Building True Connections With your Audience

How to Create An Allstar LinkedIn Profile

LinkedIn Is Like Your Gym Membership - Your Mindset and LinkedIn


Why Should You Attend the LinkedIn Experts Marketing Summit? 

We have designed this summit with you in mind. Each session topic has been developed from questions we have been asked about LinkedIn. Our world-class experts will help you know exactly what you need to do. 

1. Fast track your success on LinkedIn: 

Do you want to spend months or years trying to work out LinkedIn for yourself or do you want to tap into the knowledge and expertise of our world-class experts and fast track your success? 

2. Learn how to win business and make money using your LinkedIn account: 

Leverage the power of LinkedIn to sell more - and succeed faster. Make your profile reflect your business. Find the right people. Engage with insights. Build relationships and trust with people. Learn how to how to spot, develop, and sell to prospective consumers in a non-sales manner.

3. Learn how to build trust, influence and authority using LinkedIn: 

Discover how you can build trust with your audience and grow your influence to reach new audiences. 

4. Build an Intelligent Business Network:

Building a vast targeted business network will become a rich resource for you and your business.

5. Learn for free from the comfort of your home or your office:

No need to travel. No need to spend lots of money on flights or accommodation. You can watch from the comfort of your home or office.  

Who Are Our World Class Experts? 

We want to ensure you have the best LinkedIn Experts in the world. Our experts speak about LinkedIn at conferences and events all over the world. They are specialists in LinkedIn so they live and breathe LinkedIn. 

Melonie Dodaro

Melonie Dodaro is a preeminent authority on LinkedIn and social selling, author of multiple #1 bestselling books, including LinkedIn Unlocked and creator of “LinkedIn Amplified” and "Cracking the LinkedIn Code 3.0" online training and coaching programs.

She helps professional service providers and businesses maximize the possibilities that are available to grow their business and personal brand using LinkedIn.  

Global ranking and industry recognition (partial list):  

● Top 100 Digital Marketers (by Brand24)  

● Top 50 Sales Influencers (by Onalytica)  

● Top 10 Social Media Blogs (by Social Media Examiner)  

● Top 100 Sales Influencers (by Tenfold)  

● 10 Must Follow B2B Sales Influencers of Our Time (by Data Captive)  

In addition to her books, she teaches her proprietary methods through online programs, workshops and training seminars and is a contributing author for Social Media Examiner, LinkedIn Sales Solutions Blog, LinkedIn Marketing Solutions Blog, Social Media Today, and Canadian Business Journal.  

Neal Schaffer

Neal Schaffer is a recognised leader in the world of business social media. In addition to be named one of marketing’s ten biggest thought leaders by, Neal has also been recognized as a Forbes Top 50 Social Media Power Influencer as well as a Forbes Top 5 Social Sales Influencer.

Neal is a recognised leader in helping businesses Maximize Your Social as a global keynote speaker, university educator, social media agency owner, author, and social media strategy consultant. From Fortune 50 enterprises to Grammy Award-Winning musicians, Neal has helped leading brands reach their next level in social media marketing. 

AJ Wilcox

AJ Wilcox is a LinkedIn Ads pro who founded, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, USA with their 4 kids, and his company car is a wicked-fast gokart.

Alexandra Galviz (Authentic Alex)

Alexandra Galviz was the former Head of Training and Development for a Foreign Exchange broker by the time she was 24 years old.  

She has been named LinkedIn Top Voice for the UK for the last two years running, making her in the top most influential content creators on LinkedIn and consulted with clients such as Shell and Deloitte on graduate development and coached some of the leading CEOs on building their online presence on LinkedIn.  

She is also the co-founder of a global movement called #LinkedInLocal that has grown to 80 countries, in over 600 cities and reached over 100,000 members. A hashtag campaign that started with the intention of encouraging people to get offline and meet the people behind the profile for informal networking.

Jillian Bullock

After 20 years in marketing and social media management it became clear to Jillian that LinkedIn is the only solution that kicks butt for service-based B2B clients.  

Considered to be the Black Belt of LinkedIn training, Jillian studied this one social media platform for a full 12 months in order to gain her LinkedIn Ninja status. As Australia’s only accredited LinkedIn Ninja, Jillian and her Ninja team are armed with the ammo to show you how to make LinkedIn work hard and get you to the top of your game.  

Combining her specialised knowledge and a knack for thinking outside the box, Jillian’s skills workshops, in-house customised training programs and 1:1 consulting programs are conducted monthly in Sydney and quarterly throughout Australia.  

From employees and team leaders to time-poor executives and CEOs, Jillian and her Ninja team fight their way through the guff and show you how to beat networkers and top influencers at their own game.

Jo Saunders

Jo Saunders is an international LinkedIn expert, marketing strategist and social media educator who has been helping people connect since the 90s. Known as Australia's LinkedIn Demystifier, Jo guides professionals and organisations through the complexities of LinkedIn and social marketing tools to build visibility, authority and influence.  

She is the co-author of 'Get Good or Get Off - A guide to getting it right on social media', a host of #LinkedInLocalPerth and video series #TheLinkedInCouch and was named #2 LinkedIn Expert in Asia Pacific for 2018. 

Jon Ferrara

Jon is the founder and CEO of, a simple, smart CRM that works directly inside your Office 365 or G Suite inbox. 

Jon’s a technology entrepreneur and noted speaker about Social Sales and Marketing. He pioneered relationship management as a co-founder of GoldMine Software, one of the early innovations in CRM and marketing automation.

Beth Granger

Idea Generator: helping you navigate the online/social media landscape | Teaching LinkedIn and social media for business development and professional branding | Professional speaker | #LinkedInLocal host

Michael Mateer 

Michael Mateer is founder and director of Titan Advantage Marketing, which specialisesin B2B marketing and social selling strategies. Michel is also the founder of The LinkedIn Tribe and today they have trained over 4000 businesses globally on how to use LinkedIn and social selling strategies.  

Leanne Isaacson

Leanne Isaacson is a LinkedIn consultant, trainer and speaker. Leanne helps real people make real connections in the right place at the right time but importantly in the right way. If you need to find new customers, find a certain skill, contact the top of an organisation, or find potential partners – Leanne can help you in the fastest & easiest way.

Nathanial Bibby

Nathanial Bibby is the Managing Director of Bibby Consulting Group, Australia's first marketing agency to specialise in LinkedIn training and marketing services. Clients include Westpac, Western Union, Apple, The Capital Group and Choice Hotels. Nathanial has over 28,000 followers on LinkedIn and is the host of weekly video series LinkedIn Heroes. 

Sue Ellson

Sue Ellson BBus MIML MAHRI CDAA ASA MPC WV was born in Adelaide and moved to Melbourne in 1994. She joined LinkedIn on 21 December 2003 and is one of the first 80,000 people in the world on the platform. She has been consulting on the topic of LinkedIn since 2008 and launched her first three 80,000 word books in 2016.

She is an Independent LinkedIn Specialist and Career Development Practitioner providing consulting and training on the topics of LinkedIn, social media and marketing to individual clients and organisations worldwide. She also teaches at two educational facilities and provides business consulting services to private clients internationally.

Anna McAfee

Anna McAfee is an independent LinkedIn Trainer focusing on helping others understand LinkedIn and she helps brands and businesses build their networks through genuine connection and storytelling. Previous to running her consulting business Anna worked in the recruitment industry for 12 years training recruiters on technical and recruitment processes. She co-founded the #linkedinlocal movement, Linkedin's longest running hashtag, and a concept that has been copied in 89 countries around the globe, helping people leverage LinkedIn to build relationships and communities offline.  

Kylie Chown

Kylie is a LinkedIn Coach, Trainer and Strategist. She has over 15 years of experience working with small businesses, experts and consultants to grow their business and position themselves as authorities using LinkedIn. Kylie has been featured as an expert in the Social Media Examiner, Huffington Post, Australian Institute of Management (AIM), Franchise Business, HRM America and Leaders in Heels. She is currently one of seven Reach Certified Branding Analysts in Australia. She is the co-author of the book “CONNECT: How to Leverage Your LinkedIn Profile for Business Growth and Lead Generation”.

Kate Nankivell

Kate is a LinkedIn trainer and consultant, social selling specialist and a connector. With her strategic understanding of business development and social selling, her clients see immediate value – using the power of LinkedIn to get RESULTS for their businesses or careers.

Meet Your Host

Hi, I am Mireille Ryan, CEO of the Social Media Marketing Institute, founder of the Social Media Marketing Awards and Social Media Marketing Summit. 

The LinkedIn Experts Marketing Summit has been designed to help entrepreneurs, business leaders and sales teams to leverage the power of LinkedIn to attract more clients, generate more leads and drive sales into your business. 

The LinkedIn Experts Marketing Summit has brought together the largest gathering of LinkedIn Experts on the planet to teach and train you. 

All these experts live and breathe LinkedIn and more importantly, they walk their talk. They have spent many years learning and perfecting what works and what doesn't. 

By following and applying their advice, you will fast track your results. 


 Who is the LinkedIn Experts Marketing Summit for? 

Entrepreneurs and Business owners who want to know how to sell more of their products or services

CEO's and Business executives wanting to build their influence and authority on LinkedIn 

Sales teams who want to learn how to find more leads using LinkedIn 

Companies who want to know how to tap into the power of influencer marketing and employee advocacy programs on LinkedIn

The LinkedIn Experts Marketing Summit

Take your LinkedIn Marketing to new heights


What is the LinkedIn Expert Marketing Summit program? 

Here are the dates for each session. During the LinkedIn Experts Marketing Summit, you will receive an email each day with the sessions listed. This is the only way for you to be able to access each session. You will be able to watch the sessions between 8 April - 12 April 2019

Monday 8 April 

  • Melonie Dodaro - How to Turn LinkedIn Into Your Top Client and Lead Generator
  • Kylie Chown - How To Create An Allstar LinkedIn Profile
  • Kate Nankivell - LinkedIn Is Like Your Gym Membership - Your Mindset and LinkedIn

Tuesday 9 April 

  • Sue Ellson - How To Master Content Marketing On LinkedIn
  • Nathanial Bibby - How to Use Video to Stand Out On LinkedIn
  • Leanne Isaacson - How to Build A Powerful Network on LinkedIn 

Wednesday 10 April 

  • Jo Saunders - Personal Brand - How to Amplify Your Authority Through Your LinkedIn Presence
  • Jillian Bullock - How to Boost Your Company Profile Using LinkedIn Pages 
  • Beth Granger - How to Build An Employee Advocacy Program Using LinkedIn

Thursday 11 April 

  • Anna McAfee - Online To Offline: Building True Connections With Your Audience
  • Alexandra Galviz - How to Become A LinkedIn Influencer
  • Michael Mateer - Social Selling And LinkedIn - If they Reply, They Buy

Friday 12 April 

  • Jon Ferrara - From LinkedIn To Your CRM - Managing Your Relationships
  • AJ Wilcox - LinkedIn Ads: How to Target Your Ideal Prospect Every Time
  • Neal Schaffer - Influencer Marketing and LinkedIn 


Frequently Asked Questions  

Who is this Summit for? 

The LinkedIn Experts Marketing Summit is for entrepreneurs, business leaders, corporate sales teams and anyone wanting to build more influence and authority on LinkedIn.

Where is the Summit located? 

This is an online event so you can access each session from the comfort of your home or office. No travel expenses - save time and money. 

How long do I have to listen to the sessions? 

When you register, you will receive an email with the program and the instructions of how to access each session. You will be able to listen to the sessions between Monday, 8 April 2019 until Friday 12 April 2019 midnight AEST. 

What time will the sessions be released each day? 

Each day at 7am AEST 

How long is each session? 

Each of the sessions are 40-45 minutes long. 

How do I listen to/watch the Summit Sessions? 

Every day during the Summit, you will receive an email with a unique link where you can watch the day's sessions. 

What if I am unable to watch the Summit Sessions? 

The Summit sessions are available to watch 72 hours after they go live. You are able to purchase an all access pass to watch the sessions, but also download the audios and the transcripts as well as be able to access the LinkedIn Experts Marketing Summit Game plan for each session for life. 

What if my question is not answered? 

You can email us at or call 61 07 5630 6562 from Monday to Friday between 9am to 5pm AEST

About the Social Media Marketing Institute 

The Social Media Marketing Institute is a membership, education and professional development organisation.  

We support individuals, businesses, companies and organisations by providing mentorship, training, conferences, awards, education, advisory and support in social media marketing. 

To learn more, go to