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And discover step by step how to build, grow and monetise your social media (even if you are starting from scratch)

FREE ONLINE EVENT | July 6-12, 2020

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Join thousands just like YOU and start building your business using social media TODAY!

SPEAKERS FEATURED IN

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NOW YOU'RE PROBABLY WONDERING, WHAT EXACTLY WILL I GET OUT OF ATTENDING THIS VIRTUAL SUMMIT?

Great question, I am glad you asked.

Here's a taste of what you'll discover by joining the free Social Media for Small Business Summit:

We have designed this summit with you in mind. Each session topic has been developed from questions we have been asked about social media. Our world-class experts will help you know exactly what you need to do. 

1. Fast track your success on social media: 

Do you want to spend months or years trying to work out social media for yourself or do you want to tap into the knowledge and expertise of our world-class experts and fast track your success? 

2. Learn how to win business and make money using your social media : 

Leverage the power of social media to sell more - and succeed faster. Make your profile reflect your business. Find the right people. Engage with insights. Build relationships and trust with people. Learn how to how to spot, develop, and sell to prospective consumers in a non-sales manner.

3. Learn how to build trust, influence and authority using social media: 

Discover how you can build trust with your audience and grow your influence to reach new audiences. 

4. Build an Intelligent Business Network:

Building a vast targeted business network will become a rich resource for you and your business.

5. Learn for free from the comfort of your home or your office:

No need to travel. No need to spend lots of money on flights or accommodation. You can watch from the comfort of your home or office.  

Featured Expert Sessions

DAY 1 - SOCIAL MEDIA STRATEGY FOR SMALL BUSINESS

SESSION ONE:

Mireille Ryan

The State of Social Media: Why it is important for your business

Key Takeaways

  • Why you need to harness the power of social media
  • What are the trends heading into 2021
  • What you will learn from this Summit

Mireille is the CEO of the Social Media Marketing Institute, founder of the Social Media Marketing Awards and Social Media Marketing Summit. Mireille fell in love with social media when she used it to build her fitness business around Australia.


SESSION TWO

MIRI RODRIGUEZ

Brand Storytelling : Alchemy- Becoming a story lord and building your story worlds

Contrary to popular belief, storytelling isn’t the mere telling of stories. It’s the intentional design of story structure, attributes and elements that conjure emotion, drive inclusion and lead with empathy in today’s content saturated digital market. In this insightful and heartfelt session, Miri will share excerpts from her new book “Brand Storytelling” and guide you through the magical process of transforming your brand story words into meaningful story worlds.

 Key takeaways:  

  • The magic (and magic tricks) in storytelling
  • Heroes, villains and your best storytellers
  • The future of storytelling

Miri has earned several awards in digital marketing and customer experience and is ranked as top in-demand speaker at leading industry conferences around the world. Miri brings 15+ years of expertise, valuable industry insights and a lighthearted approach.  


SESSION THREE

DOYLE BUEHLER


How To Create A Connected, Adaptive And Resourceful Business In This Disruptive Digital Economy

You can't just 'watch' social media happen anymore. You need to make it happen. No longer is a Facebook page adequate for business - it’s just another entry point. 

Get clarity & certainty on what is really important strategically for your business, tactics on what to do next, and what you need to know now, to get to your point of certainty.

Social Media is not going away, neither is 2020 - yet, you can still run a successful business despite the chaos around us.

How do we break it down and make it far easier for your business to strategize, navigate and implement? And to find focus and certainty, during these 'shifting' times?

You'll discover:

  • The 3 critical things you must do now in order for your business to survive to thrive
  • The 3 competencies that you won't be able to survive without
  • How to create your own "Expeditionary Force" to counter the chaos and create certainty going forward

Doyle Buehler runs a strategic digital marketing consultancy where he is Creating Real-Time, Connected & Adaptive Digital Challenger Brands in this disruptive digital economy. Doyle is the author of the book on digital strategy called #Breakthrough, which takes challenger businesses on their business-changing digital expedition.


SESSION FOUR

WENDY THOMPSON

Building a Powerful Social Media Strategy for Your Business

You'll learn:

  • Social media fundamentals, including an introduction to key platforms Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTok
  • Defining your community and where they are
  • Developing key messages, how to create a content plan and frequency

Wendy Thompson is an experienced global marketer and entrepreneur, 2019 Australasian Social Media Marketer of the Year and finalist 2018 Next Women of the Year. She founded Socialites in 2010. The Socialites Group includes Socialites, a specialist social media marketing company that works with global brands around the world, Socialites Academy, an online training company and Australasia’s largest influencer agency The Social Club.

The Group has won many business and global creative awards including Australasian Agency of the Year 2018, and placed in the Deloitte Fast 50 and Asia-Pacific Tech 500. She was Westpac Business Awards lead marketing judge 2014-2018, board member of the Well Foundation 2015-2017 and Comms Council Committee 2016.  She is currently a board member of Entrepreneurs Organisation (EO) and the Rugby World Cup 2021 Committee. Passionate about connecting organisations with their communities through the power of social media, she is in demand as a speaker on digital marketing and entrepreneurship. 


SESSION FIVE

MING JOHANSON

Content & Call To Actions for Quick Cash Flow

Key Takeaways:

  • Creating quick spontaneous products/events for spontaneous cash
  • Free and cost effective resources
  • Tried and tested 'GAIN' headlines that convert

Ming Johanson works with businesses across the globe from training social media to managing (with her team) complex digital strategies that deliver tangible and desirable financial returns. She is dedicated to shaping the landscape for leaders to adapt their management, sales and marketing culture to fit into the modern day world of hyper-connectivity.

Recently recognised and awarded for her ongoing contribution to the technology industries in the 2019 Women In Technology Tech [+] 20 Awards. Ming is a passionate mental health ambassador for R U OK?, a co-facilitator in Startup Weekend Perth and a regular Australian Media Commentator as a Tech Evangelist on a range of topics in Mental Health, Social Media & Technology.


SESSION SIX

BEA POLE-BOKOR

Showing Up With Confidence on Social Media

Promoting a business on social media starts by building a strong & efficient presence. You can’t really promote a business without showing up. No one will buy a secret.

But what if you are struggling to put yourself out there? To become visible? What if you doubt yourself, haven’t made friends with your face or your voice, not sure how and where to go, as you are trying to navigate the ever-changing landscape of social media?

Join us for a conversation and hear 3 inspiring stories on how flexing your confidence muscles can help your social media presence and take you & your business to another level as you grow.

A professional diplomat by training, Bea Pole-Bokor has been branding and promoting a country at top level on the international scene before going digital and launching her Social Media Consulting, B!Social.

Today, as a digital diplomat, she helps businesses raise their profile, tell their stories & promote their brand through Social Media.

Having worked at UNESCO in Paris, as well as with marketing giant L’Oréal before moving to New Zealand, she brings a wide variety of skills, a strategic thinking and an eye for creativity & tech to the digital sphere.  


BONUS SMALL BUSINESS SESSION

ELISA CAMAHORT PAGE

Understanding and Owning Your Own Value

  • Understand how owning your expertise and knowing your value has broad impact on your business and your career
  • Avoid the common ways we undercut ourselves when talking about our expertise and value
  • Learn the simple exercise to do to create a differentiated statement of expertise that sets you apart
  • Once you know this exercise, think about how to apply it to other business goals, like negotiation and team management.

Best-known as the founding COO of BlogHer, Inc, Elisa was there at the birth of the social web revolution, building a grassroots phenomenon into a national women’s media brand with 100 million web users, thousands of conference goers, and >$30 million in annual revenue. After selling BlogHer and leaving the acquiring company, Elisa turned her attention to social and civic engagement in the wake of the 2016 election, becoming the co-author of Road Map for Revolutionaries: Resistance, Activism, and Advocacy for All and the host of a new podcast, The Op-Ed Page with Elisa Camahort Page.


DAY 2 - FACEBOOK STRATEGY FOR SMALL BUSINESS

SESSION ONE

Renee Dembowski

Creating a Content Strategy for Facebook

Key Takeaways

  • Content is King but engagement is Queen and we all know, the Queen rules the house.
  • Effective digital strategies must include both organic AND paid efforts. Tailor it right so you don’t waste $$$
  • Frequently measure your impact, repeat the format of the top performing content and dice the rest!


Social Butterfly Marketing founder and CEO Renee Dembowski is an innovative trailblazer in the exciting world of social media. With fresh ideas and a penchant for predicting the next big thing, Renee has successfully transformed a flair for social media strategy into an award-winning enterprise.


SESSION TWO

KARA LAMBERT

Social Media, Psychology, & Profits

Key Takeaways:

Learn the psychology behind:

  •  What Facebook wants
  • 3 big Facebook issues that psychology fixes
  • Simple changes you can profit from today

Kara Lambert connects business owners to their clients through psychology, allowing them to build stronger relationships (faster) on and offline. Her business coaching, social media coaching and courses draw on her qualifications in Psychology & Management, along with a career beginning in 2000 of helping businesses move online and her experience in her own businesses.

Kara's focus on small business growth helps entrepreneurs to achieve their goals. Her clients have dramatic growth in business within the first 3 to 6 months. She helps business owners develop better relationships with their clients, increase their visibility through their social media & website, and demystifies the two. 


SESSION THREE

DAVE GRANFIELD

Facebook Advertising for lead generation

  • Peel back the curtain of how an agency tests and measures dozens of lead generation techniques per client
  • Learn how to read the signs of a good lead generation campaign
  • How to choose the lead tool that's right for you. Instant experience, messenger campaign, lead form, landing page or chat bot, what's going to be effective for your industry?

From a background managing the branding of billion-dollar government infrastructure and software platforms to co-founding BidPixel, Dave has been in and around cutting edge design and data collection for more than a decade. Dave's knowledge of Facebook's lead generation abilities spans across dozens of industries and after being at the coal face of Facebook's business manager full time for over 6 years, he's formed a strong playbook of strategies around generating leads that convert more and cost less.


SESSION FOUR

JAY JANUS

Building a solid sequential retargeting strategy

  • Understanding your customer’s experience and Journey through deep analytics
  • Data-Driven Decision Making - from macro to micro
  • Designing a customer-centric strategy - foundational work before any ads go live

Jay is the Chief Operating Officer and Director of Award-winning ad agency BidPixel and from many years ago, a classically trained musician. What do those two things have in common? A deep sense of analytical neo-cortex thinking alongside a wildly talented creative mind that can literally pluck music (or ad strategy) out of thin air and turn either into beautiful heart-stopping moments. Jay’s role at BidPixel is to oversee client strategy and team development. His disruptive marketing initiatives cut through the status quo of advertising and while he may not take full credit for the agencies beautiful imagery or copywriting, without Jay’s heart-stopping moments of strategy, BidPixel’s ads would not convert above industry standards.


SESSION FIVE

CHRIS MOTT

Building customer service chatbots that convert leads 24/7/365

  • When and Why to use chatbots?
  • Linear and Non-Linear Dialog
  • Data collection and leveraging for an ROI

Trained in Graphic Pre-press Chris has 18 years experience in almost all forms of media, specialising in FMCG working alongside the largest food company on the planet, he helped develop and oversee numerous generational changes of the brands we know and love. This helped Chris develop a great sense of the psychology behind marketing a product humans can't live without and, that great design and functionality work hand in hand to build successful brands. The shift to digital has given Chris the opportunity to expand that skill set into an immediate medium and using his formative years to enhance the online experience for BidPixel's clients by drawing on marketing methods and sensibilities that have been around for longer than the platforms themselves.


BONUS SMALL BUSINESS SESSION

MARTIN LUCAS

The Psychology of Engagement

Key Takeaways:

  • How to think from the customers perspective
  • How to use emotions to enable growth
  • The why of engagement / the why of customer decision-making

Martin Lucas is an expert in Mathematical Psychology and spent four years researching, testing and modelling how decision making, and the what, how & why of psychology and science of shopping. The CEO of Gap in the Matrix a Conversion Optimisation & Personalisation Software company. 


DAY 3 - INSTAGRAM STRATEGY FOR SMALL BUSINESS

SESSION ONE

KARINA MAY

How to Create a Week's Worth of Content in One Hour

In this session you will learn:

  •  Plan ahead for success
  • Theme content for a strong aesthetic and brand strategy 
  • Don't overcomplicate content creation - batch edit photos, write captions the way you talk and save hashword sets 

Karina an email automation and CRM specialist based in Sydney. She has 10 years of experience in the email and digital marketing space and uses her expertise to help businesses big and small implement powerful automated email campaigns.

She has worked with brands such as Showpo, Coco Republic, Storage King and Pet Circle, start up businesses like Plann and Spare Workspace as well as charities Cancer Council and Neuroblastoma Australia.


SESSION TWO

ANGUS MULLANE

Instagram Marketing - The Small Business Guide for Instagram Strategy, Content, and Advertising

Angus graduated from the International Film School Sydney at 19 and kicked off his career when he founded ‘Knocked App’ and used social to promote the app. It quickly became the #1 Entertainment iPhone App in five countries, featuring in the media across the Morning Show, The Sun, Stuff.co.nz and The Australian to name a few.

At 22, Angus was recruited by DDB to lead content creation for the social team, working on brands like Telstra, McDonalds and Volkswagen. He then joined One Green Bean (OGB) to lead social creative / content production. At 24, he co-founded his own social media creative agency ‘Jack Nimble’ with former OGB colleague Adam Wise with the vision to create an agency specializing in social-first content. Jack Nimble is now a team of six, who have worked with the likes of Tourism Australia, eBay Australia, Westfield, Gumtree, Coates Hire, ClassPass and Coca-Cola to name a few. In 2019, Facebook’s own @curatedbyfb Instagram page featured Jack Nimble, calling the company "a collective of social-first storytellers who express themselves best through a vertical screen." And in 2020, Angus was shortlisted for B&T's annual 30Under30 awards for his efforts in advertising and entrepreneurship. 


SESSION THREE

RACHEL CALLAN

How to Convert People Into Customers Using Instagram Stories

In this session you will learn:

  •  Ideas for Content Creation
  • Best Practice for Instagram Stories

Rachel Callan is the founder and director of FLAMANKO, a highly-potent team of savvy social media specialists with some impressive screen time PB’s (you don’t want to know). Over the last six years they’ve worked with small businesses and brands of all shapes and sizes including Ray White, Salt Meats Cheese, 12RND Fitness, Savills, MPC Kinetic, PERKii Probiotics, PRD nationwide, Colonial Warehouse, Runway Scout and many, many more.


SESSION FOUR

MELANIE SPENCER

How to Maximise Cut-Through With Influencers on Social Media

We want to give you a toolbox on how to navigate the tricky influencer landscape so you’re able to achieve some of the best and most effective ROI for your next marketing campaign.

Key takeaways 

  • Learn how advertising and marketing has changed over the past five years and why the future is brighter for smaller business with lighter budgets
  • Learn about nano and micro influencers and  how these highly engaged influencers can catapult your brand to the next level
  • Let’s get crazy and talk about how we can mash up new platforms (such as Tik Tok) and influencers to create super campaigns

With over 20 years’ experience as a senior marketer in Sydney and Auckland, Melanie thrives on helping businesses and their brands flourish in this dynamic digital world. At Socialites and The Social Club we help businesses define their purpose, grow and nurture fiercely loyal communities and cultivate meaningful conversations with world-class story-telling and thumb-stopping creative. We work with large enterprise clients such as New World, Mitre 10, The Warehouse, Handee, Microsoft and Starship but SME’s are a big passion of ours, so we also work with start-ups and entrepreneurs to kick-start their business into the digital sphere.


BONUS SMALL BUSINESS SESSION

MARTHA FORLINES

The Importance of Emotional Intelligence During a Crisis

Learning Objectives:

  • Understand what emotional intelligence is and its importance
  • Understand self-awareness and the impact you have on your employees and customers
  • Understand self-regulating your emotions
  • Understand empathy for others and managing relationships

Martha Forlines is a nationally known coach, consultant, author, and speaker who is dedicated to developing, empowering, and motivating leaders to achieve their goals. Her expertise and proven methods drive leader self-awareness, engagement, and high performance. She has always been fascinated by human behavior and graduated from Guilford College with her degree in psychology. She is also a certified behavioral analyst.   


DAY 4 - LINKEDIN STRATEGY FOR SMALL BUSINESS

SESSION ONE

DOROTHEA BOZICOLONA-VOLPE

Personal Branding on LinkedIn

Dorothea specializes in the development of international brands as well as personal branding for C-suite executives, celebrities, entrepreneurs, and media professionals via social media and digital marketing. As a social media and interactive marketing strategist, and a thought leader in her field, Dorothea is regularly engaged by groups like Altamont, Mashable, iStrategy and Digital Atlanta, has appeared as a subject matter expert on CNN Newsroom with Ali Velshi, and serves a long list of notable clients. 


SESSION TWO

KYLIE CHOWN

Developing Your Content Strategy for LinkedIn

Kylie is a LinkedIn Coach, Trainer and Strategist. She has over 15 years of experience working with small businesses, experts and consultants to grow their business and position themselves as authorities using LinkedIn. Kylie has been featured as an expert in the Social Media Examiner, Huffington Post, Australian Institute of Management (AIM), Franchise Business, HRM America and Leaders in Heels. She is currently one of seven Reach Certified Branding Analysts in Australia. She is the co-author of the book “CONNECT: How to Leverage Your LinkedIn Profile for Business Growth and Lead Generation”.


SESSION THREE

JO SAUNDERS

Creating and Cultivating your Professional Network

Key Takeaways

  • How to find the right people
  • Best practice connection strategy
  • How to engage and build relationships that go beyond LinkedIn

Jo Saunders is an international LinkedIn expert, marketing strategist and social media educator who has been helping people connect since the 90s. Known as Australia's LinkedIn Demystifier, Jo guides professionals and organisations through the complexities of LinkedIn and social marketing tools to build visibility, authority and influence.  

She is the co-author of 'Get Good or Get Off - A guide to getting it right on social media', a host of #LinkedInLocalPerth and video series #TheLinkedInCouch and was named #2 LinkedIn Expert in Asia Pacific for 2018. 


SESSION FOUR

JANE JACKSON

Using the Power of LinkedIn Video and LinkedIn Live to Reach Your Audience

Key Takeaways:

  • How to ensure your LinkedIn profile reflects you and your business to attract your desired audience
  • How to project authenticity in your videos and LinkedInLive broadcasts - and partnerships for additional energy
  • The importance of audio and lighting for the best experience for your audience

Jane Jackson is a LinkedIn Trainer, Career Management Coach, author of Navigating Career Crossroads, and hosts 2 podcasts: “YOUR CAREER” [voted top 20 Career Podcast], “How to Get a Job” and is co-host of “LinkedIn to Jack & Jill”.

 Voted one of the Top 20 Coaches to Follow globally in 2020 by TalentLMS, Jane is on a mission to help professionals gain clarity in their careers, and in their business. 

Jane reaches her audience via LinkedIn and shares videos for inspiration and training regularly through native videos and LinkedInLive streaming. 


SESSION FIVE

MICHAEL MATEER 

Selling on LinkedIn - If they Reply, They Buy

In this session, Michael Mateer will share:

  • How to set up your profile for sales on LinkedIn
  • How to find prospects on LinkedIn
  • How to sell the right way through LinkedIn

Michael Mateer is founder and director of Titan Advantage Marketing, which specialisesin B2B marketing and social selling strategies. Michel is also the founder of The LinkedIn Tribe and today they have trained over 4000 businesses globally on how to use LinkedIn and social selling strategies.  


BONUS SMALL BUSINESS SESSION

STUART WALTER

Mastering Your Mindset for Business Success

Key Takeaways:

  • The #1 reason why people never reach their potential in business
  • How to master the 2 opposing fundamentals of the human mind in business
  • How to ensure you hit your business targets

For the past 13 years, Stuart Walter has served as a Professional Hypnotherapist for elite athletes, business owners and individuals around Australia to be a better version of themselves.

As a recognised authority on hypnotherapy and NLP techniques, Stuart has directy impacted the lives of thousands of people with his book ‘The Dear Diary Process’  


DAY 5 - TIKTOK STRATEGY FOR SMALL BUSINESS

SESSION ONE

RYAN PENA

How Small Businesses Can Find Success On TikTok

Think of TikTok as one BIG video meme platform, with over 800 million active monthly users. While studying it and leveraging it for brands, I've uncovered some interesting strategies that are completely different from traditional social platforms. Some of these posts get millions of views and likes...yet brands aren't engaging or working with these self-made influencers...a missed opportunity? During this talk, you will walk away with knowledge about:

  • What TikTok is and why marketers should care 
  • Micro-influencer examples and how/when brands should engage 
  • What brands are integrating TikTok into their strategy 
  • A realistic approach to social listening within the platform

Ryan Peña is an Innovator and leader with over 10 years’ experience in the marketing and social media field. He’s known for implementing highly innovative solutions into rapidly changing environments. Currently, Ryan works at Be The Match to elevate their social media strategy and help save the lives of patients battling blood cancers or blood diseases. As a global speaker, he loves to share his learnings along the way while meeting and learning from others. Most recently, Ryan spoke in Egypt at the World Youth Forum alongside the President!

Whenever he breaks away from the internets, you can expect to see him with his 2 girls and wife, at a coffee shop or commuting on his bike


SESSION TWO

JORDAN LOMAX

TikTok: Winning to hearts and Wallets of Gen Z

Key Takeaways:

  • How to understand and master TikTok's algorithm
  • How you can create engaging content on TikToK
  • Curating content like a pro

Jordan Lomax is an experienced Social and Digital Marketing Manager, as well as graphic designer, with a broad portfolio of previous clients across many different industries, including fashion, tech, music, travel and food. She has worked on both client and agency side for the likes of Spotify, Shopbop, OMD and The Thoughtful Agency, as well as freelancing for many other high profile brands, developing and implementing their digital marketing strategies.

Jordan now runs The Social Lab - a social, web and design agency servicing a range of clients, big and small - and is also Paid Performance Director at The Thoughtful Agency, an e-commerce focussed agency managing the digital performance of some of Australia's biggest retailers.


SESSION THREE

DR KAREN SUTHERLAND

TikTok Inspo for Small Business

Key Takeaways:

  • See how other small businesses are dominating TikTok
  • Creating TikToks that Reach your Niche
  • Learn from TikTok Ad Examples

Dr Karen Sutherland is a social media and public relations educator, researcher and consultant with more than 20 years industry experience in marketing, public relations and communication roles for organisations such as ABCTV, Fremantle Media, and the Australian Red Cross Blood Service.


SESSION FOUR

JOHN KAPOS

How I am Using TikTok to Grow My Chocolate Business

Key Takeaways:

  • How I got started on TikTok
  • Ideas for Creating Content
  • How my content went viral

John Kapos, aka “Chocolate Johnny” is a small business owner and social media expert who leverages the power of live-streaming platform Periscope, takes his followers behind-the-scenes on Snapchat and shares his passion for his customers on Instagram. Chocolate Johnny is a third-generation chocolatier and businessman.


DAY 6 - YOUTUBE STRATEGY FOR SMALL BUSINESS

SESSION ONE

ROB BALASABAS

Getting Started on YouTube

In this session you will learn:

  • How to get started on YouTube with the equipment you ALREADY have.
  • How to discover the best keywords for you to target first, to start getting organic traffic from Youtube.
  • The Blueprint to follow for all of your videos to get views and subscribers

Rob Balasabas is the Brand Evangelist at TubeBuddy.com, and speaks at various conferences, summits, podcasts and live stream interviews.

He creates a lot of content on his own channels, primarily on LinkedIn, YouTube, Instagram, and Facebook.

Rob shares a lot of video marketing & creation strategies, live-streaming tips, as well as tools & software reviews. Basically, videos to help you, the content creator.


SESSION TWO

DENNIS YU

Learn How To Make Videos From Home to Promote Your Business For Local Lead Generation

Key Takeaways:

  • Components of a 1 minute video.
  • Knowing your Why and creating great WHY videos.
  • 3x3 Video Grid

Dennis Yu is the CEO (Chief Executive Officer) of BlitzMetrics, a digital marketing company which partners with schools to train young adults.

Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.

He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.


SESSION THREE

SARAH MOORE

5 Unique Ways to Use Video for Business To Build Trust and Make Bank

Key Takeaways:

  • Polished does not equal profit
  • Video accelerates Trust
  • Be like Netflix. Binge worthy.

Sarah is the Chief Creative at Eleven Lights Media; a video-first social media agency. She has worked with global brands and digital agencies to implement strategy across just about every social platform. Including but not limited to Netflix - DVD.com, IBM, Dell, business development + digital transformation strategists, authors and consultants. Many of her clients are in both the B2B and B2C space.

Eleven Lights Media believes in empowering brands to 'show up' consistently through fun, educational and inspiring content. The team lives and dies by the idea that if you can create compelling content consistently and foster community growth, cash will follow. 

Sarah has taken the stage at Summit.Live, San Francisco, Social Media Marketing world as well as the Digital Enterprise Show in Madrid where she spoke about Brand Storytelling with Video. Sarah has also been featured in Mashable, Inc, Huffington Post and Problogger.


SESSION FOUR

MAX HERTAN

Growing Your Personal Brand to 100,000+ Subscribers on YouTube While Growing Your 7-Figure Business

Key Takeaways:

  • How to find your unique perspective to grow amongst crowded space
  • The art of must click headlines & thumbnails
  • Balancing YouTube with growing a business

Max Hertan has built one of the fastest-growing digital agencies in Australia, Megaphone Marketing which now manages $100MM/yr and generates their clients over $1Billion in revenue with an average return on spend over 11. They have offices in Melbourne, Sydney & LA. On the side, Max has built his personal brand with a YouTube channel, now with over 100,000 subscribers in just 3 years. 


BONUS SMALL BUSINESS SESSION

MONICA ROSENFELD

How to Become a Media Magnet in 5 Practical Steps

The media are thirsty for content, more now than ever.  This is a very practical masterclass, Monica clearly explains what the media are looking for when putting together content. Through Monica sharing her trade secrets, you’ll be armed with the tools and confidence to consistently magnify your message in the media.

  • Participants will gain a good understanding of the current media landscape and what journalists are looking for in a story.
  • Monica outlines 5 newsworthy angle ideas that speakers/experts/thought leaders can use to consistently achieve coverage in mainstream media.
  • A demonstration of how to combine media exposure with digital marketing to supercharge your visibility

Monica Rosenfeld is the Managing Director of WordStorm PR, a boutique sized PR agency she founded in 2000 after working as a producer for Channel 9’s ‘A Current Affair’. Monica has worked with hundreds of businesses over the past 20 years, increasing their credibility, trust and bottom line by putting their brand in the media spotlight. Monica is passionate about educating businesses how to use the media’s thirst for content to their advantage and de-mystifying the methods media use to create content. As such, she has presented to a wide range of audiences including business conferences, industry expos, tech accelerators and incubators, business enterprise centres and networking groups. 


DAY 7 - ADDITIONAL STRATEGIES FOR SMALL BUSINESS

SESSION ONE

STEVE HATHER

How to Deal with Negative Comments and Reviews on Social Media

  • Learn why the outdated PR approach "don't give it oxygen" is the worst response to complaints and negative comments on social media - and how you can respond confidently.
  • Learn why social media is not the scary, uncontrollable enemy - and how you can turn it into a tool to improve customer advocacy
  • Learn why it can be frustrating to get other managers on board - and how you can go from a lone voice in the wilderness to the go to person for managing social media incidents

Director of CrisisClarity, Steve Hather, has worked in the crisis management area for 30 years and developed The Coca-Cola Company's global Incident Management and Crisis Resolution Program. Since leaving Coca-Cola, Steve has worked with many of the world's leading food and consumer goods companies to build the leadership skills and processes to manage incidents and product recalls and prevent a reputation crisis. 


SESSION TWO

DR KAREN FREBERG

Twitter Best Practices for Small Businesses for 2020 and beyond

Key takeaways:

  • Understand the importance Twitter brings to the table compared to other platforms;
  • Evaluate the best practices in telling your story on Twitter through various content, listening, and engagement strategies
  • Discover ways in which small businesses can network and make connections on Twitter.
  • Share resources for small businesses to excel on Twitter

Karen Freberg is an Associate Professor at the University of Louisville and an On-line Instructor for the Integrated Marketing Communications program at West Virginia University. Karen got her Ph.D. at beautiful University of Tennessee in Knoxville in 2011.

Along with teaching, she is also a research consultant in social media and crisis communications and has worked with several organizations and agencies such as Firestorm Solutions, Hootsuite, Kentucky Derby Festival, IMC Agency, DHS, CDC, National Center for Food Protection and Defense (NCFPD), Kentucky Organ Donor Affiliates, and the Colorado Ski Association. 


SESSION THREE

NICK MYERS

Social Media in The Era of Artificial Intelligence

  • Learn about the basics of Artificial Intelligence and what it means for small business owners in 2020 and in the post-pandemic world
  • Understand how AI will (and already is) integrating with various social media platforms that helps marketers and business owners parse through the noise and analyze customer insights data
  • Learn about the different AI-powered social media platforms that are available today and how you can deploy them to help you grow and enhance your social media marketing efforts

Nick Myers is the Founder & CEO of RedFox AI based in Madison, WI U.S.A. RedFox AI is a technology consulting and voice app development company that helps gives brands a voice by leveraging the power of AI and voice assistant technologies like Alexa and Google Assistant.

Nick is a TEDx and International Keynote Speaker having spoken at numerous events and conferences across the U.S and the world on topics ranging from AI and the future of work, AI and the future of social media, and how brands can give themselves a voice using voice assistant technologies like Alexa and Google Assistant.


BONUS SMALL BUSINESS SESSION

ALEXANDRA JAMIESON & BOB GOWER

How to Have Game Changing Conversations (in business and the rest of your life) 

  • How to identify the most essential missing conversations 
  • How to prepare and have the conversation 
  • Why empathy is the most important skill for 21st century leaders 

Alexandra Jamieson co-created and co-starred in the Oscar-nominated documentary Super Size Me, which brought education and entertainment together to change the conversation about fast food. Since then she's authored 5 bestselling books. Alex has been a creative leadership coach for almost 20 years, helping people change their thinking and habits with an emphasis on the mind-body connection, positive psychology, radical self-reflection, and goal-oriented aligned action. She helps driven people to become leaders who are able to bring their values into their lives and create powerful relationships with other people to foster creativity, healing, and growth. 
 
Bob Gower is the author of two books and numerous articles, and is a sought-after speaker who has keynoted conferences on four continents and lectured at Columbia University, NYU and many other institutions. As a consultant and advisor he's worked with leaders at organizations from multinationals like Chanel, Ericsson, and GE to non-profits like New York Public Radio and the Wikimedia Foundation, as well as innovative tech companies like Spotify and numerous startups. In 2017 Bob co-founded Ethical Ventures, a management consultancy dedicated to social enterprise.



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World-Class Social Media for Small Business

Masterclasses


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Why Should I Sign Up For

Social Media for Small Business Summit?

Once-In-A-Lifetime Curated Speakers & Actionable Content

Never before seen Social Media strategies explained by the top social media experts in the world (hand-picked jut for the Social Media for Small Business Summit.)

You Don't Even Need to Leave Your House - Attend From Your Computer, Phone or Tablet

There's no flight or hotel room to book...saving you thousands of dollars, unpaid work leave, and time away from your family

World-Class Quality Content

This is not your ordinary event. We take pride in delivering you the absolute best content so that you can get great results.

Works Whether You're a Beginner, Intermediate or Advanced

This is NOT one of those events where the speakers hold back on information so they can pitch their products or service at the end – far from it! They’re digging deep to give you their best stuff with ideas you can implement no matter what level you are at.

Social Media Strategies Revealed By The Top Social Media Experts In The World


Your journey to social media success for your business could go one of two ways:

If you're looking for your average, run-of-the-mill virtual summit, you've come to the wrong place.

Meet Your Host

Mireille Ryan

Hi, I am Mireille Ryan, CEO of the Social Media Marketing Institute, founder of the Social Media Marketing Awards and Social Media Marketing Summit. 

The Social Media for Small Business Summit has been designed to help entrepreneurs, business leaders and sales teams to leverage the power of social media to attract more clients, generate more leads and drive sales into your business. 

The Social Media for Small Business Summit has brought together the largest gathering of Social Media Experts on the planet to teach and train you. 

All these experts live and breathe social media and more importantly, they walk their talk. They have spent many years learning and perfecting what works and what doesn't. 

By following and applying their advice, you will fast track your results. 

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How'd You Like to Access 35+

World-Class Social Media for Small Business

Masterclasses


These sessions will show you social media strategies that top people in the industry use and recommend. For a limited time you can get FREE access to this exclusive content right here.

About the Social Media Marketing Institute 

The Social Media Marketing Institute is a membership, education and professional development organisation.  

We support individuals, businesses, companies and organisations by providing mentorship, training, conferences, awards, education, advisory and support in social media marketing. 

To learn more, go to www.smminstitute.com.au